I worked with designers, an illustrator, and marketing and PR stakeholders to create the messaging and creative concept for a year-long partnership between Headspace and the National Parks Foundation.
A lover of big sky, gorgeous vistas, and gargantuan old trees myself, this was a dream collab for me. I wanted to capture the positive connection between nature and mental health, and came up with the overarching headline of “Experience mindful wonders.” I also wrote a few supporting headlines designed to evoke the majestic feeling of visiting National Parks. This messaging was used in social ads, emails, modals, in-app copy, and on a landing page, all written by me. I hope that reading it feels like a breath of fresh air.
